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4 books every aspiring startup founder should read

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Title: 4 books every aspiring startup founder should read
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To be a successful entrepreneur, you need to be able to juggle several hats at the same time. Identifying a problem and developing a scal...

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To be a successful entrepreneur, you need to be able to juggle several hats at the same time. Identifying a problem and developing a scalable solution is the easy bit. Your initial days as a founder may be spent coding and refining the technical architecture, but then comes a concerted effort on streamlining operations, drumming up sales, and executing a marketing strategy.</div>
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In an ideal scenario, founders already have experience in what it takes to build a company. They might have worked different jobs in the past or have a fancy college degree which will, at the very least, point them in the right direction. But startups are tricky; be prepared to dig deep and get your hands dirty. Fortunately there's a wealth of advice out there from people who've achieved brilliant things and want to give their knowledge to others like them. In no particular order, here are four books every aspiring tech founder should read.</div>
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<span style="font-size: small;">1. <em>Zero to One</em> — Peter Thiel</span></h3>
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Peter Thiel needs no introduction. As the co-founder of PayPal and an early investor in Facebook, the American entrepreneur has done and seen it all. In his book, which Forbes says "makes you feel superhuman", Peter outlines how great companies are born out of nothing. <em>Zero to One</em> urges founders to look at areas which are underserved and where they can carve out a niche — building a loyal base of customers which you can use as a foundation to scale.</div>
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Peter knows what he's talking about — after all his net worth is approximately US$2.2 billion. Other chapters in his book talk about the nature of competition, the essence of building products investors will be interested in, and how it's essential to have a great team.</div>
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<span style="font-size: small;">2. <em>The Hard Thing About Hard Things</em> — Ben Horowitz</span></h3>
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Ben Horowitz is the co-founder of one of the most recognized names in venture capital —<a href="http://a16z.com/" style="color: #00aeef; text-decoration: none;" target="_blank">Andreessen Horowitz</a>. Prior to his role as a VC, Ben worked at Netscape, eventually going on to build an enterprise software company — Opsware — which was sold to HP for US$1.6 billion in cash. He's been there and done that.</div>
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<em>The Hard Thing About Hard Things</em> outlines Ben's journey in refreshing honesty. It takes you through the highs and lows — an inevitable course for any founder trying to make it big. The book is written more in a personal narrative style but that's a good thing. It goes to show no founder can ever dream of making an impact without having to go through trials and tribulations. There's advice on almost everything you need to do to build a world-class company — acting and thinking like a leader, measuring performance, and focusing on product.</div>
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<span style="font-size: small;">3. <em>The Lean Startup</em> — Eric Ries</span></h3>
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Rated as a <em>New York Times</em> best-seller, <em>The Lean Startup</em> teaches founders how to hustle, stretch budgets, and scale operations without burning too much cash. Eric wants you to learn how to be successful without wasting too many resources. The book counts on five basic principles as the cornerstone for success, allowing you to make better, faster business decisions in a landscape where speed and execution is everything. It cites Dropbox as one of the companies which successfully incorporated advice to scale quickly.</div>
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<strong>SEE ALSO: <a href="https://www.techinasia.com/ben-horowitz-tech-in-asia-tokyo-2015/" style="color: #00aeef; text-decoration: none; text-transform: none;" target="_blank">Ben Horowitz on tough decisions, Asia, and why he's not friends with Marc Andreessen</a></strong><div class="inline-ad-seealso" style="margin: 0px 18.75px 0px auto; max-width: 625px;">
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<span style="font-size: small;">4. <em>Startup Playbook</em> — Sam Altman</span></h3>
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Sam Altman is the president of <a href="https://www.ycombinator.com/" style="color: #00aeef; text-decoration: none;" target="_blank">Y Combinator</a> — a Silicon Valley-based accelerator and one of the most prestigious names in the startup world today. The accelerator counts Dropbox, Airbnb, and Reddit as some of the companies that have graduated from its program. It is known for its unnerving focus on urging founders to "build something people want."</div>
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More than a hundred Y Combinator graduates are worth at least US$100 million or more, with a combined market capitalization of above US$65 billion. Clearly it's doing something right when it comes to mentorship and advice.</div>
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<em><a href="http://playbook.samaltman.com/" style="color: #00aeef; text-decoration: none;" target="_blank">The Startup Playbook</a></em> is an effort by Sam Altman to collate all the advice Y Combinator gives its resident companies. The book deals with how to start a company — one that users love and are eager to spread the word about. However, Sam clearly outlines that this is probably the first in a two-book series, talking exclusively about the initial stages of a startup. Scaling, which is also important, will be addressed in the second part — yet unreleased.</div>
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This article originally published at Tech in Asia <a href="https://www.techinasia.com/4-books-aspiring-startup-founder-read/" style="color: #00aeef; text-decoration: none;">here</a></div>
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4 books every aspiring startup founder should read

To be a successful entrepreneur, you need to be able to juggle several hats at the same time. Identifying a problem and developing a scal...

Top 10 U.S. Cities With the Most Satisfied Employees

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Title: Top 10 U.S. Cities With the Most Satisfied Employees
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Rating 5 of 5 Des:

If you're looking to relocate or launch your career, you may want to pack your bags and head over to San Jose, Salt Lake City or Okla...

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If you're looking to relocate or launch your career, you may want to pack your bags and head over to San Jose, Salt Lake City or Oklahoma City.</div>
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San Jose, home to companies like Google and eBay, is ranked the No. 1 city with the most satisfied employees, according to Glassdoor. The jobs website, which compiles data about workplaces across the country, has released a list of top 50 cities with the <a href="http://www.glassdoor.com/blog/san-jose-ca-1-city-employee-satisfaction-glassdoors-employment-satisfaction-report-card-city-2014/" style="color: #00aeef; text-decoration: none;" target="_blank">most satisfied employees</a>.</div>
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The report reveals how the largest U.S. metros compare in terms of employee satisfaction, number of employees hiring and business outlook over the past 12 months, according to local employee feedback.</div>
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The study graded cities on a five-point scale, with a score of 1.0 indicating very dissatisfied and 5.0 indicating very satisfied.</div>
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We checked out the list, and narrowed it down to the top 10 cities where employees are most satisfied.</div>
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<span style="font-size: small;">1. San Jose, California</span></h2>
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San Jose topped the list with <b>4,200</b> employers who posted at least one job listing. Its overall satisfaction rating was 3.5, which shows that even the best cities have room for improvement. The highest-rated companies were <a href="http://mashable.com/category/glassdoor" style="color: #00aeef; text-decoration: none;">Google</a>, Stanford University and <a href="http://mashable.com/category/ebay" style="color: #00aeef; text-decoration: none;">eBay</a>. Three jobs in-demand here are software engineers, product managers and data scientists.</div>
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<span style="font-size: small;">2. San Francisco, California</span></h2>
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The Bay Area must be doing something right. San Francisco landed in second place with <b>7,632</b>employers hiring. Home to high-rated companies like <a href="http://mashable.com/category/twitter" style="color: #00aeef; text-decoration: none;">Twitter</a>, Riverbed Technology and Genentech, San Fran earned an overall satisfaction rating of 3.4. If you’re looking to work as a software engineer, business analyst or recruiter, this is the city to live in.</div>
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IMAGE: WIKIMEDIA COMMONS <a href="http://en.wikipedia.org/wiki/San_Francisco_Bay" style="color: #00aeef; text-decoration: none;" target="_blank">WIKIPEDIA</a></div>
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<span style="font-size: small;">3. Washington, D.C.</span></h2>
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Washington, D.C. came out in third place with a whopping <b>8,658</b> employers hiring and an overall satisfaction rating of 3.4. It jumped up two spots from last year’s report. Among the highest-rated companies were American University, George Mason University and the National Institutes of Health (NIH). Java developers, business analysts and technical writers are the top three jobs in demand here.</div>
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IMAGE: WIKIMEDIA COMMONS <a href="http://en.wikipedia.org/wiki/Washington_metropolitan_area" style="color: #00aeef; text-decoration: none;" target="_blank">WIKIPEDIA</a></div>
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<span style="font-size: small;">4. Norfolk, Virginia</span></h2>
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In fourth place, Norfolk had an overall satisfaction rating of 3.4 with <b>2,137</b> job listings. The city's highest rated companies were the U.S. Air Force and U.S. Navy. Sales associates, project managers and occupational therapists are the three jobs most in-demand here.</div>
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IMAGE: WIKIMEDIA COMMONS <a href="http://de.wikipedia.org/wiki/Norfolk_(Virginia)" style="color: #00aeef; text-decoration: none;" target="_blank">WIKIPEDIA</a></div>
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<span style="font-size: small;">5. Salt Lake City, Utah</span></h2>
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Customer service representatives, software engineers and administrative assistants are among the top jobs its <b>2,263</b> employers are looking to fill. With an overall rating of 3.4, employees were most satisfied working for these three companies: Fusion-io, University of Utah and Intermountain Healthcare.</div>
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<span style="font-size: small;">6. San Diego, California</span></h2>
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With <b>3,723</b> employers hiring, San Diego earned a 3.3 satisfaction rating. U.S. Marine Corps, Qualcomm and UC San Diego lead the pack of employees who are most satisfied. Employers in this city are looking most for software engineers, sales associates and cooks.</div>
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IMAGE: WIKIMEDIA COMMONS <a href="http://en.wikipedia.org/wiki/List_of_tallest_buildings_in_San_Diego" style="color: #00aeef; text-decoration: none;" target="_blank">WIKIPEDIA</a></div>
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<span style="font-size: small;">7. Seattle, Washington</span></h2>
<figure style="margin: 0px;"><img alt="Seattle" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzEzLzEyL3NlYXR0bGUuNDUzMmYuanBnCnAJdGh1bWIJODUweDg1MD4KZQlqcGc/f95a1a23/7d1/seattle.jpg" style="border: 0px; max-width: 100%; vertical-align: middle; width: 625px;" /></figure><div class="meta" style="margin-top: 20px;">
<div class="caption" style="color: #8a8c8e; line-height: 1.4; margin: 0px;">
Seattle, with a 3.3 overall satisfaction rating rating, arrives in seventh place with <b>4,834</b> employers hiring. Among open positions, Seattle employers are in search of project managers, software engineers and customer service representatives. Employees named <a href="http://mashable.com/category/zillow" style="color: #00aeef; text-decoration: none;">Zillow</a>, University of Washington and <a href="http://mashable.com/category/starbucks" style="color: #00aeef; text-decoration: none;">Starbucks</a> the most satisfying places to work.</div>
<div class="credit" style="color: #aaaaaa; font-style: italic; margin-top: 3px; text-transform: uppercase;">
IMAGE: FLICKR, <a href="https://www.flickr.com/photos/anupamsrivastava/" style="color: #00aeef; text-decoration: none;" target="_blank">ANUPAMSRIVASTAVA</a></div>
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<span style="font-size: small;">8. Oklahoma City, Oklahoma</span></h2>
<figure style="margin: 0px;"><img alt="Oklahomacity" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA2LzEzLzBhL29rbGFob21hY2l0LjI5YzU5LmpwZwpwCXRodW1iCTg1MHg4NTA-CmUJanBn/5a228378/b5f/oklahomacity.jpg" style="border: 0px; max-width: 100%; vertical-align: middle; width: 625px;" /></figure><div class="meta" style="margin-top: 20px;">
<div class="caption" style="color: #8a8c8e; line-height: 1.4; margin: 0px;">
Among the <b>2,200</b> job listings in Oklahoma, employers are looking to fill sales associate, cook and occupational therapist positions. The city had a 3.3 overall satisfaction rating. Employees were the most satisfied working for the University of Oklahoma, Oklahoma State and Chesapeake Energy.</div>
<div class="credit" style="color: #aaaaaa; font-style: italic; margin-top: 3px; text-transform: uppercase;">
IMAGE: FLICKR, <a href="https://www.flickr.com/photos/katsrcool/" style="color: #00aeef; text-decoration: none;" target="_blank">KATSRCOOL</a></div>
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<span style="font-size: small;">9. San Antonio, Texas</span></h2>
<figure style="margin: 0px;"><img alt="Downtown_san_antonio_view" src="http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzEzL2NhL2Rvd250b3duX3NhLjE0MTI2LmpwZwpwCXRodW1iCTg1MHg4NTA-CmUJanBn/ad0c3b17/bdd/downtown_san_antonio_view.jpg" style="border: 0px; max-width: 100%; vertical-align: middle; width: 625px;" /></figure><div class="meta" style="margin-top: 20px;">
<div class="caption" style="color: #8a8c8e; line-height: 1.4; margin: 0px;">
Nearly closing out this list is San Antonio, which saw <b>2,882</b> employers posting at least one job listing. Employers that had the highest ratings were the University of Texas at San Antonio, HEB and USAA. At a 3.3 rating, San Antonio is in need of customer service representatives, bartenders and restaurant managers.</div>
<div class="credit" style="color: #aaaaaa; font-style: italic; margin-top: 3px; text-transform: uppercase;">
IMAGE: WIKIMEDIA COMMONS <a href="http://commons.wikimedia.org/wiki/File:Downtown_San_Antonio_View.JPG" style="color: #00aeef; text-decoration: none;" target="_blank">WIKIMEDIA COMMONS</a></div>
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<span style="font-size: small;">10. Austin, Texas</span></h2>
<figure style="margin: 0px;"><img alt="Austintexas" src="http://rack.0.mshcdn.com/media/ZgkyMDE0LzA2LzEzLzdjL2F1c3RpbnRleGFzLmQ3OWEyLmpwZwpwCXRodW1iCTg1MHg4NTA-CmUJanBn/ac4882b6/575/austintexas.jpg" style="border: 0px; max-width: 100%; vertical-align: middle; width: 625px;" /></figure><div class="meta" style="margin-top: 20px;">
<div class="caption" style="color: #8a8c8e; line-height: 1.4; margin: 0px;">
Austin sits at the 10th spot with a 3.3 overall satisfaction rating and <b>3,872</b> employers looking to hire. Employees are the most satisfied working for HomeAway, the University of Texas at Austin and National Instruments. Among the open positions listed, there's a need for engineers, business analysts and staff accountants.</div>
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Curious to see what other cities made the list? Here are the complete results:</div>
<div style="font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
<a href="http://mashable.com/wp-content/uploads/2014/06/GD_EmploymentSatisfaction_byCity_Final.jpg" style="color: #00aeef; text-decoration: none;"></a></div>
<figure class="image" style="font-size: 15.5555562973022px; line-height: 25px; margin: 0px 0px 50px; position: relative;"><a href="http://mashable.com/wp-content/uploads/2014/06/GD_EmploymentSatisfaction_byCity_Final.jpg" style="color: #00aeef; text-decoration: none;"><br /></a><a href="https://www.blogger.com/null" name="m!5906" style="color: #00aeef;"></a><div class="microcontent-wrapper" style="clear: left; margin-left: 0px; position: relative;">
<div class="microcontent-shares" data-description="" data-fragment="m!5906" data-image="http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEzLzhhL0dEX0VtcGxveW1lLjBhYWMyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/8ee2ccb7/690/GD_EmploymentSatisfaction_byCity_Final.jpg" data-url="" style="-webkit-transition: opacity 0.25s ease; background: rgb(246, 245, 241); height: 0px; left: -47px; opacity: 0; padding: 5px; position: absolute; top: 0px; transition: opacity 0.25s ease; width: 30px;">
<a class="social-share microcontent-share-badge network-badge network-badge-facebook facebook" href="http://mashable.com/2014/06/14/cities-satisfied-employees/#" style="-webkit-transition: color 0.3s ease; color: #3b579d; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-twitter twitter" href="http://mashable.com/2014/06/14/cities-satisfied-employees/#" style="-webkit-transition: color 0.3s ease; color: #2daae1; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-google_plus google_plus" href="http://mashable.com/2014/06/14/cities-satisfied-employees/#" style="-webkit-transition: color 0.3s ease; color: #f02f16; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-pinterest pinterest" href="http://mashable.com/2014/06/14/cities-satisfied-employees/#" style="-webkit-transition: color 0.3s ease; color: #bf1e25; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a></div>
<img alt="Top 50 Cities With the Most Satisfied Employees" class="" data-caption="Glassdoor's report reveals how the largest United States metros compare in terms of employee satisfaction, number of employees hiring and business outlook over the past 12 months, according to local employee feedback." data-credit-label="" data-credit-link="http://www.glassdoor.com/blog/san-jose-ca-1-city-employee-satisfaction-glassdoors-employment-satisfaction-report-card-city-2014/" data-credit-name="Glassdoor" data-credit-provider="Custom type" data-fragment="m!5906" data-image="http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEzLzhhL0dEX0VtcGxveW1lLjBhYWMyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/8ee2ccb7/690/GD_EmploymentSatisfaction_byCity_Final.jpg" data-micro="1" data-width="641" src="http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEzLzhhL0dEX0VtcGxveW1lLjBhYWMyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/8ee2ccb7/690/GD_EmploymentSatisfaction_byCity_Final.jpg" style="border: 0px; max-width: 100%; vertical-align: middle;" title="Top 50 Cities With the Most Satisfied Employees" /></div>
<br /><figcaption class="image-caption" style="-webkit-transition: max-height 0.2s; background: rgba(0, 0, 0, 0.701961); bottom: -1px; color: #dddddd; font-family: ProximaNovaRegular, Helvetica, Arial, sans-serif; font-size: 1.2rem; left: 0px; line-height: 1.5em; max-height: 100%; overflow: hidden; padding: 0.5em 1em; position: absolute; right: 0px; transition: max-height 0.2s;"><br />Glassdoor's report reveals how the largest United States metros compare in terms of employee satisfaction, number of employees hiring and business outlook over the past 12 months, according to local employee feedback.</figcaption><br /><div class="image-credit" style="-webkit-transition: margin 0.2s; color: #777777; float: right; font-size: 0.9rem; font-style: italic; margin-left: auto; margin-right: 18.75px; margin-top: 12px; max-width: 625px; text-transform: uppercase; transition: margin 0.2s; width: auto;">
<a href="http://mashable.com/wp-content/uploads/2014/06/GD_EmploymentSatisfaction_byCity_Final.jpg" style="color: #00aeef; text-decoration: none;"><br />IMAGE: </a><a href="http://www.glassdoor.com/blog/san-jose-ca-1-city-employee-satisfaction-glassdoors-employment-satisfaction-report-card-city-2014/" style="color: #00aeef; text-decoration: none;" target="_blank">GLASSDOOR</a></div>
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<em>Have something to add to this story? Share it in the comments.</em></div>
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</section>

Top 10 U.S. Cities With the Most Satisfied Employees

If you're looking to relocate or launch your career, you may want to pack your bags and head over to San Jose, Salt Lake City or Okla...

Top 10 Jobs With the Highest Work-Life Balance

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Title: Top 10 Jobs With the Highest Work-Life Balance
Author: Unknown
Rating 5 of 5 Des:

Balancing your career and personal life is no easy task. But if you're a data scientist, tour guide or social media manager, it may...

<img alt="Jobs with the highest work-life balance" height="640" src="http://rack.2.mshcdn.com/media/ZgkyMDE0LzA3LzE3L2Q3L3dvcmtsaWZlYmFsLjY0ZDExLnBuZwpwCXRodW1iCTEyMDB4OTYwMD4/7cf988f4/ba3/worklifebalance-01.png" width="360" /><br />
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Balancing your career and personal life is no easy task.</div>
<div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
But if you're a data scientist, tour guide or social media manager, it may be easier to maintain a healthy work-life balance, according to Glassdoor.</div>
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The <a href="http://www.glassdoor.com/index.htm" style="color: #00aeef; text-decoration: none;" target="_blank">jobs site</a>, which compiles data about workplaces, released a list of the top highly rated jobs for work-life balance. The results are entirely based on employee feedback over the past year.</div>
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The report looked at work-life balance ratings for each job title shared on Glassdoor in the last year, and took business outlook ratings into consideration. Ratings were based on a five-point scale, with "1" representing "dissatisfied," "3" representing "OK" and "5" meaning "very satisfied."</div>
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If you're looking to achieve work-life balance, you may want to consider one of these professions.</div>
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1. Data scientist</h2>
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Receiving a <strong>4.4</strong> rating for work-life balance, data scientists grabbed the No. 1 spot. In the survey, about 74% of employees say the business will get better, while 5% believe it will get worse.</div>
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"Not only is everyone incredibly sharp and very good at their jobs, but also, almost without exception, everyone is a pleasure to work and associate with," <a href="http://www.glassdoor.com/Reviews/Employee-Review-Facebook-RVW4228118.htm" style="color: #00aeef; text-decoration: none;" target="_blank">says a data scientist</a> atFacebook. "I'm given an incredible work-life balance."</div>
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2. SEO specialist</h2>
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Search engine optimization (SEO) specialists come in at a close second with a <strong>4.3</strong> work-life balance rating. About 75% of current employees believe the business will get better; 11% say it will get worse.</div>
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3. Tour guide</h2>
<figure class="image" style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin: 0px 0px 50px; position: relative;"><div style="padding: 0px;">
<span class="lightbox-expand"><a href="https://www.blogger.com/null" name="m!f8cb" style="color: #00aeef;"></a></span></div>
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<div class="microcontent-shares" data-description="" data-fragment="m!f8cb" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzVjL3RvdXJndWlkZS5jMjg2OC5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/82be200c/711/tourguide.jpg" data-url="" style="-webkit-transition: opacity 0.25s ease; background: rgb(246, 245, 241); height: 0px; left: -47px; opacity: 0; padding: 5px; position: absolute; top: 0px; transition: opacity 0.25s ease; width: 30px;">
<a class="social-share microcontent-share-badge network-badge network-badge-facebook facebook" href="http://mashable.com/2014/07/18/jobs-work-life-balance/#" style="-webkit-transition: color 0.3s ease; color: #3b579d; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-twitter twitter" href="http://mashable.com/2014/07/18/jobs-work-life-balance/#" style="-webkit-transition: color 0.3s ease; color: #2daae1; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-google_plus google_plus" href="http://mashable.com/2014/07/18/jobs-work-life-balance/#" style="-webkit-transition: color 0.3s ease; color: #f02f16; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-pinterest pinterest" href="http://mashable.com/2014/07/18/jobs-work-life-balance/#" style="-webkit-transition: color 0.3s ease; color: #bf1e25; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a></div>
<img alt="Tour guide" class="for-lightbox" data-caption="Tour guides rank third on the list of jobs with the highest work-life balance. " data-credit-link="https://www.flickr.com/photos/johnloo/" data-credit-name="johnloo" data-credit-provider="Flickr" data-fragment="m!f8cb" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzVjL3RvdXJndWlkZS5jMjg2OC5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/82be200c/711/tourguide.jpg" data-micro="1" data-width="1920" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzVjL3RvdXJndWlkZS5jMjg2OC5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/82be200c/711/tourguide.jpg" style="border: 0px; cursor: pointer; display: inline-block; max-width: 100%; position: relative; vertical-align: middle; width: 625px;" title="Tour guide" /></div>
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Tour guides rank third on the list of jobs with the highest work-life balance.</div>
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IMAGE: FLICKR, <a href="https://www.flickr.com/photos/johnloo/" style="color: #00aeef; text-decoration: none;" target="_blank">JOHNLOO</a></div>
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The job that allows you to interact with people from around the world takes the third spot with a rating of <strong>4.3</strong>. Nearly 59% feel this job will get better and only 7% say it will get worse.</div>
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"You learn a lot about customer service, you get to take different workshops and classes, and managers work with you and have your best interest at heart," <a href="http://www.glassdoor.com/Reviews/Employee-Review-The-Fox-Theatre-Atlanta-RVW3299659.htm" style="color: #00aeef; text-decoration: none;" target="_blank">says a tour guide</a> who works at the Fox Theatre in Atlanta, Georgia. "You meet a lot of new people and it is a great environment to work in."</div>
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4. Lifeguard</h2>
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<a href="https://www.blogger.com/null" name="m!23a5" style="color: #00aeef;"></a></div>
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<img alt="Lifeguard" class="" data-caption="Lifeguarding comes in fourth place. " data-credit-label="" data-credit-link="http://commons.wikimedia.org/wiki/File:Lifeguard.png" data-credit-name="Wikimedia Commons" data-credit-provider="Custom type" data-fragment="m!23a5" data-image="http://rack.2.mshcdn.com/media/ZgkyMDE0LzA3LzE3L2JjL0xpZmVndWFyZC41NGU3Yy5wbmcKcAl0aHVtYgkxMjAweDk2MDA-/a3251664/823/Lifeguard.png" data-micro="1" data-width="604" src="http://rack.2.mshcdn.com/media/ZgkyMDE0LzA3LzE3L2JjL0xpZmVndWFyZC41NGU3Yy5wbmcKcAl0aHVtYgkxMjAweDk2MDA-/a3251664/823/Lifeguard.png" style="border: 0px; max-width: 100%; vertical-align: middle;" title="Lifeguard" /></div>
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<figcaption class="image-caption" style="-webkit-transition: max-height 0.2s; background: rgba(0, 0, 0, 0.701961); bottom: -1px; color: #dddddd; font-family: ProximaNovaRegular, Helvetica, Arial, sans-serif; font-size: 1.2rem; left: 0px; line-height: 1.5em; max-height: 100%; overflow: hidden; padding: 0.5em 1em; position: absolute; right: 0px; transition: max-height 0.2s;"><div style="padding: 0px;">
Lifeguarding comes in fourth place.</div>
</figcaption><div class="image-credit" style="-webkit-transition: margin 0.2s; color: #777777; float: right; font-size: 0.9rem; font-style: italic; margin-left: auto; margin-right: 18.75px; margin-top: 12px; max-width: 625px; text-transform: uppercase; transition: margin 0.2s; width: auto;">
<div style="padding: 0px;">
IMAGE: <a href="http://commons.wikimedia.org/wiki/File:Lifeguard.png" style="color: #00aeef; text-decoration: none;" target="_blank">WIKIMEDIA COMMONS</a></div>
</div>
</figure><div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
Coming in at fourth, lifeguarding jobs have a work-life balance rating of <strong>4.3</strong>. Approximately 33% the sector will get better and, perhaps unsurprisingly, 0% think it will get worse.</div>
<h2 style="background-color: white; clear: left; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.27; margin: 0px 0px 1rem; text-rendering: optimizelegibility;">
5. Social media manager</h2>
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Social media managers land in the fifth spot with a rating of <strong>4.3</strong>. A positive 76% think the field will improve and 10% believe it will get worse.</div>
<div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
"I feel that the work I do is important, both to Abstrakt and our clients but also to my professional development as well," <a href="http://www.glassdoor.com/Reviews/Employee-Review-Abstrakt-Marketing-Group-RVW4035580.htm" style="color: #00aeef; text-decoration: none;" target="_blank">says a social media manager</a> at Abstrakt, a marketing company in St. Louis, Missouri. "Although I am kept busy, I also have a lot of fun at work and feel like I have a good work-life balance."</div>
<h2 style="background-color: white; clear: left; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.27; margin: 0px 0px 1rem; text-rendering: optimizelegibility;">
6. Group fitness instructor</h2>
<figure class="image" style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin: 0px 0px 50px; position: relative;"><div style="padding: 0px;">
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<img alt="Group fitness instructor" class="for-lightbox" data-caption="Group fitness instructors for classes such as pilates, yoga and spinning, have a 4.2 work-life balance rating." data-credit-link="https://www.flickr.com/photos/familymwr/" data-credit-name="familymwr" data-credit-provider="Flickr" data-fragment="m!8f29" data-image="http://rack.1.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzMzL2dyb3VwZml0bmVzLmQ3ZWE2LmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/f6f54cba/df8/groupfitnessinstructor1.jpg" data-micro="1" data-width="1920" src="http://rack.1.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzMzL2dyb3VwZml0bmVzLmQ3ZWE2LmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/f6f54cba/df8/groupfitnessinstructor1.jpg" style="border: 0px; cursor: pointer; display: inline-block; max-width: 100%; position: relative; vertical-align: middle; width: 625px;" title="Group fitness instructor" /></div>
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<figcaption class="image-caption" style="-webkit-transition: max-height 0.2s; background: rgba(0, 0, 0, 0.701961); bottom: -1px; color: #dddddd; font-family: ProximaNovaRegular, Helvetica, Arial, sans-serif; font-size: 1.2rem; left: 0px; line-height: 1.5em; max-height: 100%; overflow: hidden; padding: 0.5em 1em; position: absolute; right: 0px; transition: max-height 0.2s;"><div style="padding: 0px;">
Group fitness instructors for classes such as pilates, yoga and spinning, have a 4.2 work-life balance rating.</div>
</figcaption><div class="image-credit" style="-webkit-transition: margin 0.2s; color: #777777; float: right; font-size: 0.9rem; font-style: italic; margin-left: auto; margin-right: 18.75px; margin-top: 12px; max-width: 625px; text-transform: uppercase; transition: margin 0.2s; width: auto;">
<div style="padding: 0px;">
IMAGE: FLICKR, <a href="https://www.flickr.com/photos/familymwr/" style="color: #00aeef; text-decoration: none;" target="_blank">FAMILYMWR</a></div>
</div>
</figure><div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
Working at a gym can have a number of perks, including a flexible schedule and a free membership to work out. It's no wonder being a fitness instructor lands in the sixth spot with a rating of <strong>4.2</strong>. About 43% believe the profession will improve, and 13% say it will get worse.</div>
<h2 style="background-color: white; clear: left; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.27; margin: 0px 0px 1rem; text-rendering: optimizelegibility;">
7. User experience designer</h2>
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Fitness instructors just barely beat out user experience designers, who have a work-life balance rating of <strong>4.2</strong>. As for business outlook, 60% saying it will get better, while 15% think it will get worse.</div>
<div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
"The team is incredible, there are plenty of people to learn from, there are many perks and I always get the support I need to continually advance in my career," <a href="http://www.glassdoor.com/Reviews/Employee-Review-LinkedIn-RVW4160415.htm" style="color: #00aeef; text-decoration: none;" target="_blank">says a user experience designer</a> at <a href="http://mashable.com/category/linkedin/" style="color: #00aeef; text-decoration: none;">LinkedIn</a>. "I also like maintaining a good work-life balance, and I can definitely do this at LinkedIn."</div>
<h2 style="background-color: white; clear: left; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.27; margin: 0px 0px 1rem; text-rendering: optimizelegibility;">
8. Corporate communications</h2>
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In eighth place is corporate communications with a <strong>4.1</strong> rating, and 56% think the profession will get better, while a low 6% think it will get worse.</div>
<h2 style="background-color: white; clear: left; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.27; margin: 0px 0px 1rem; text-rendering: optimizelegibility;">
9. Firefighter</h2>
<figure class="image" style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin: 0px 0px 50px; position: relative;"><div style="padding: 0px;">
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<img alt="Firefighter" class="for-lightbox" data-caption="Firefighters nearly close out the top 10 list of jobs with the best work-life balance. " data-credit-link="https://www.flickr.com/photos/usaghumphreys/" data-credit-name="usaghumphreys" data-credit-provider="Flickr" data-fragment="m!7e42" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzRmL2ZpcmVmaWdodGVyLjA5Y2JmLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/bc7ef591/c9b/firefighters_topjob.jpg" data-micro="1" data-width="1920" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzRmL2ZpcmVmaWdodGVyLjA5Y2JmLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/bc7ef591/c9b/firefighters_topjob.jpg" style="border: 0px; cursor: pointer; display: inline-block; max-width: 100%; position: relative; vertical-align: middle; width: 625px;" title="Firefighter" /></div>
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<figcaption class="image-caption" style="-webkit-transition: max-height 0.2s; background: rgba(0, 0, 0, 0.701961); bottom: -1px; color: #dddddd; font-family: ProximaNovaRegular, Helvetica, Arial, sans-serif; font-size: 1.2rem; left: 0px; line-height: 1.5em; max-height: 100%; overflow: hidden; padding: 0.5em 1em; position: absolute; right: 0px; transition: max-height 0.2s;"><div style="padding: 0px;">
Firefighters nearly close out the top 10 list of jobs with the best work-life balance.</div>
</figcaption><div class="image-credit" style="-webkit-transition: margin 0.2s; color: #777777; float: right; font-size: 0.9rem; font-style: italic; margin-left: auto; margin-right: 18.75px; margin-top: 12px; max-width: 625px; text-transform: uppercase; transition: margin 0.2s; width: auto;">
<div style="padding: 0px;">
IMAGE: FLICKR, <a href="https://www.flickr.com/photos/usaghumphreys/" style="color: #00aeef; text-decoration: none;" target="_blank">USAGHUMPHREYS</a></div>
</div>
</figure><div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
Firefighters take the ninth spot with a work-life balance rating of <strong>4.1</strong>. Approximately 47% think the field will improve, while 17% think it will get worse.</div>
<div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
An FDNY firefighter in New York <a href="http://www.glassdoor.com/Reviews/Employee-Review-FDNY-RVW4286353.htm" style="color: #00aeef; text-decoration: none;" target="_blank">shares</a> that he has a flexible work schedule, good salary and that his co-workers have become a second family.</div>
<h2 style="background-color: white; clear: left; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.27; margin: 0px 0px 1rem; text-rendering: optimizelegibility;">
10. Equity trader</h2>
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Closing out the top 10 are equity traders, who have a work-life balance rating of a solid<strong>4.0</strong>. About 38% think the field will improve, while 38% also say it will get worse.</div>
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"The compensation is outstanding and there really is great work-life balance. Everyone you work with is highly intelligent. Leadership encourages innovation," <a href="http://www.glassdoor.com/Reviews/Employee-Review-Tradebot-RVW3439892.htm" style="color: #00aeef; text-decoration: none;" target="_blank">says an equity trader</a> at Tradebot, a broker-dealer in Kansas City, Missouri.</div>
<div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
<strong>Curious to see which other jobs made the list? Check out the full report from Glassdoor below.</strong></div>
<figure class="image" style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin: 0px 0px 50px; position: relative;"><div style="padding: 0px;">
<img alt="20 Highly Rated Jobs for Work-Life Balance" class="fullwidth" data-caption="A list of the top 20 highly rated jobs for work-life balance, according to Glassdoor. " data-credit-label="Glassdoor " data-credit-link="http://www.glassdoor.com/index.htm" data-credit-name="Report" data-credit-provider="Custom type" data-width="490" src="http://rack.3.mshcdn.com/media/ZgkyMDE0LzA3LzE3LzIzLzIwSGlnaGx5UmF0LmI3YmVhLnBuZwpwCXRodW1iCTEyMDB4OTYwMD4/a1ae3f42/dec/20-Highly-Rated-Jobs-for-Work-Life-Balance.-Glassdoor-Report1.png" style="border: 0px; max-width: 95%; vertical-align: middle; width: 593.75px;" title="20 Highly Rated Jobs for Work-Life Balance" /></div>
<figcaption class="image-caption" style="-webkit-transition: max-height 0.2s; background: rgba(0, 0, 0, 0.701961); bottom: -1px; color: #dddddd; font-family: ProximaNovaRegular, Helvetica, Arial, sans-serif; font-size: 1.2rem; left: 0px; line-height: 1.5em; max-height: 100%; overflow: hidden; padding: 0.5em 1em; position: absolute; right: 0px; transition: max-height 0.2s;"><div style="padding: 0px;">
A list of the top 20 highly rated jobs for work-life balance, according to Glassdoor.</div>
</figcaption><div class="image-credit" style="-webkit-transition: margin 0.2s; color: #777777; float: right; font-size: 0.9rem; font-style: italic; margin-left: auto; margin-right: 18.75px; margin-top: 12px; max-width: 625px; text-transform: uppercase; transition: margin 0.2s; width: auto;">
<div style="padding: 0px;">
IMAGE: GLASSDOOR <a href="http://www.glassdoor.com/index.htm" style="color: #00aeef; text-decoration: none;" target="_blank">REPORT</a></div>
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</figure><div style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15.5555562973022px; line-height: 25px; margin-bottom: 1.5em; margin-top: 0.75em;">
<em>Have something to add to this story? Share it in the comments.</em></div>

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So you have a great product, platform or business that you’re stoked to start up. It can be an exciting and thrilling opportunity to get ...

<img alt="Casual-meeting-istockphoto" height="359" src="http://rack.2.mshcdn.com/media/ZgkyMDE0LzAxLzI4LzdjL0Nhc3VhbE1lZXRpLmI2MWRlLmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/9264763c/3f0/Casual-Meeting-istockphoto.jpg" width="640" /><br />
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So you have a great product, platform or business that you’re stoked to start up. It can be an exciting and thrilling opportunity to get your own company up and running, but it’s also filled with stress and anxiety — that road can be full of obstacles and a lot of confusion.</div>
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Well, first things first: Have you done your business plan yet?</div>
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It sounds trite, but the business plan is really the roadmap to success. When done correctly and thoroughly, that document can not only put you on track to proper growth and healthy strategies, but it can also be the perfect way to introduce your company to potential investors.</div>
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Here’s a list of guidelines that will help you craft the right business plan for your organization. Keep in mind: All businesses are unique and have their own specific challenges that must be met. But, if you stick with these characteristics, you will already be miles ahead from where you started.</div>
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What’s your business plan must-have? Let us know in the comments.</div>
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1. Keep It Brief</h2>
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Many people consider a business plan to be the novelization of their ideal path to creating a company, jamming all hopes, dreams and projected profits into a pages-long document that, frankly, no one is interested in reading. A business plan doesn’t have to be filled with everything you’ve ever wanted in your business — it just needs to be straightforward.</div>
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<a href="https://www.blogger.com/null" name="people-think-that-a" style="color: #00aeef;"></a></div>
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<span class="microcontent" data-description="“People think that a business plan needs to be a multi-page document that’s poetic in nature, and that’s not the case" data-fragment="people-think-that-a" data-micro="1">“People think that a business plan needs to be a multi-page document that’s poetic in nature, and that’s not the case</span>," says <a href="https://twitter.com/bizstrong" rel="nofollow" style="color: #00aeef; text-decoration: none;" target="_blank">Barbara Findlay Schenck</a>, author of <em><a href="http://www.amazon.com/Business-Plans-Dummies-With-CD-ROM/dp/0764553658" rel="nofollow" style="color: #00aeef; text-decoration: none;" target="_blank">Business Plans Kit For Dummies</a></em>. “What you need to have is a piece of paper that details the main things that will keep your business on course.”<br />
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Schenck says the myth of the business plan as a lengthy document doesn’t match reality. In fact, just writing down the basics of your business is enough to think about your company’s pathway clearly, and how exactly you or your team will move forward.</div>
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Business plan specialist<a href="http://www.linkedin.com/pub/greg-goodman/4/641/134" rel="nofollow" style="color: #00aeef; text-decoration: none;" target="_blank"> Greg Goodman</a> agrees that excessive detail in a business plan, including month over month statistics or intense data projections, can not only be a burden on the company but also set unrealistic expectations for investors. An even worse mistake can be a business plan that includes a restrictive NDA.</div>
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“There’s a great grey area, and most VCs I’ve encountered will not sign one,” Goodman says. “They’re not going to sign it because they have the same liability issues as a company looking at an outside product. What if they’re already looking at developing it internally? Do they want to get sued by someone from Pennsylvania who thinks they have the greatest thing since sliced bread, but in fact they’re duplicative of something they’re already working on? It’s not worth it to them.”</div>
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2. But, Still Be Thorough</h2>
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Simple doesn’t mean sparse — the best business plan will be diligent in outlining the characteristics of the company that are most important. Hammering down the basics of your business, everything from a personnel onboarding plan to securing the proper name rights and trademarks, will ensure no important detail is left unchecked.</div>
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In her book, Schenck says that there are must-do tasks to make the business plan a useful document:</div>
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Describe the business.</div>
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Describe the product or service.</div>
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Describe the competitive environment of the product.</div>
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Describe how the business will make money through a business model.</div>
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Describe how to market the business.</div>
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Describe how you’re going to produce the product.</div>
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Describe the business team, whether it’s you or a small team.</div>
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Describe the financial projection, including how much money you need and how much money you will profit.</div>
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These tentpole concepts may seem obvious to some, but Schenck says she is surprised at how often these characteristics are missing from business plans of all kinds.</div>
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“It’s amazing how many businesses start without that knowledge and fail without that knowledge,” Schenck says.</div>
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Goodman says that even though it’s trite, the “roadmap” analogy is the most accurate way to approach the development of a business plan. By outlining all of the major points and remaining stringent about your details, you can have a solid pathway without the need for unnecessary details — and perhaps learn more about your own business in the process.</div>
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“You always should have a business plan just so that you guide your own steps,” Goodman explains. “The reality is that it has a certain value — it’s not just plotting out Step A to Step B to Step C. Once you start putting details on paper, you see stuff you wouldn’t have seen otherwise.”</div>
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3. Uniqueness Speaks Volumes</h2>
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No two businesses are alike, so business plans are not one-size-fits-all. Although it may be tempting to rip off a boilerplate business plan or to copy the plan from a successful business, that denies you the ability to address the unique challenges of your particular company. Worse, an untailored business plan is an easy way to set yourself up for failure.</div>
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<a href="https://www.blogger.com/null" name="the-business-plan-needs" style="color: #00aeef;"></a></div>
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<span class="microcontent" data-description="“The business plan needs to mirror the proposed business endeavor" data-fragment="the-business-plan-needs" data-micro="1">“The business plan needs to mirror the proposed business endeavor</span>,” Goodman explains. “So, what goes into it is everything that is necessary to depict that particular proposition, whether it’s a candy store or some high-tech venture.”<br />
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Goodman says that when writing a business plan, it’s important to write to your particular audience. If the business plan is a strictly internal document meant to keep the performance and growth of your company on track, then it should emphasize internal information that will help that (such as hiring order or important partnerships). If the business plan is an external document, then it’s all about writing about your business as attractively as possible to get investors intrigued.</div>
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“Even seasoned people don’t necessarily get that you need to think about who is reading your document,” Goodman says. “Your audience is different, and your audience can only be judged in relationship to yourself. If you’re Joe or Susie Smith and nobody knows your background, you need to write differently and make a different pitch for venture firms.”</div>
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Schenck says understanding the nature of the business is key to producing a great business plan. It’s important for founders to think about the purpose of the business, what they’re selling, who their audience is, and how it will make money. Those are questions that need to be answered right on paper, although Schenck asserts many businesses can’t answer them right away.</div>
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“These questions can be answered on the back of a napkin for all I care, but when you’ve answered them, you’re in business.” Schenck says. “Those questions answer what you’re doing, who you’re doing it for, how you’re doing it and how you’re going to make money doing it.”</div>
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Remember, your business is unique and deserves special care when crafting a plan for success. Making a fair assessment of your needs and planning accordingly will ensure that your plan is stable enough to get you off the ground.</div>

3 Elements of Every Successful Business Plan

So you have a great product, platform or business that you’re stoked to start up. It can be an exciting and thrilling opportunity to get ...

Should you tell interviewers the truth — or what they want to hear?

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Title: Should you tell interviewers the truth — or what they want to hear?
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Rating 5 of 5 Des:

When it comes to interviews, job seekers often fear off-the-wall questions , awkward interviewers , or accidentally showing up late . ...

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When it comes to interviews, job seekers often fear <a href="https://www.themuse.com/advice/4-steps-for-answering-offthewall-interview-questions" style="color: #00aeef; text-decoration: none;" target="_blank">off-the-wall questions</a>, <a href="https://www.themuse.com/advice/3-steps-for-dealing-with-a-truly-terrible-interviewer" style="color: #00aeef; text-decoration: none;" target="_blank">awkward interviewers</a>, or accidentally <a href="https://www.themuse.com/advice/how-to-recover-from-arriving-late-for-an-interview" style="color: #00aeef; text-decoration: none;" target="_blank">showing up late</a>.</div>
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But there's another stressor that can be just as crippling: You're asked a question, and you know your answer — but you also know it's not the answer the interviewer wants to hear.</div>
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Here's an example: You show up to the scheduled meeting, and the hiring manager leads you through an open-concept workspace to his office. He turns to you and asks, "So, what do you think of <a href="https://www.themuse.com/advice/the-surprising-thing-that-could-be-killing-your-productivity" style="color: #00aeef; text-decoration: none;" target="_blank">shared office spaces</a>?"</div>
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The "right" answer — the one he obviously wants to hear — is, "I think they're great! I love collaborating and interacting with my co-workers all day, every day."</div>
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But what if the response that actually rings true for you is the very opposite — that you like working independently and you'd prefer to shut yourself in a nice, quiet office and <a href="https://www.themuse.com/advice/4-ways-to-actually-focus-in-an-open-office" style="color: #00aeef; text-decoration: none;" target="_blank">focus on your work without constant distraction</a>?</div>
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You want the job, of course, but you also don't want to flat-out lie and land yourself in a position that isn't a great fit for you. To figure out where to draw the line, keep these four tips in mind.</div>
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1. Realize you don't <em>actually</em> know what the interviewer wants to hear</h3>
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If candidates always knew what their interviewers wanted to hear, there probably wouldn't be so many people who respond to the infamous "What's your biggest weakness?" with "Perfectionism." Because as many hiring managers will tell you, that's exactly <a href="https://www.themuse.com/advice/should-you-ever-say-perfectionism-is-your-greatest-weakness" style="color: #00aeef; text-decoration: none;" target="_blank">what they don't want to hear</a>.</div>
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In many cases, interviewers want you to be candid and honest about your shortcomings. Yes, they are looking for particular qualities and experience, but they also want to know that you're a person, <a href="https://www.themuse.com/advice/are-you-overpreparing-for-your-interview" style="color: #00aeef; text-decoration: none;" target="_blank">not a robot</a>. For example, a hiring manager who <a href="https://www.themuse.com/advice/3-rules-that-guarantee-youll-nail-the-answer-to-tell-me-about-a-time-you-made-a-mistake" style="color: #00aeef; text-decoration: none;" target="_blank">asks you to recount a mistake you made</a> truly wants to hear about your blunder (and how you learned from it, of course) — not that you've had a miraculously mistake-free career.</div>
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You may think your answer isn't what the right one — but it may actually be the breath of fresh air that lands you the job.</div>
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2. Rephrase if possible</h3>
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In some cases, you may be able to be honest with your response while still putting yourself in a good light.</div>
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For example, maybe your interviewer asks you how you handle stress. The honest answer? It usually sends you into a complete emotional breakdown — <a href="https://www.themuse.com/advice/4-ways-to-deal-with-tears-in-the-office" style="color: #00aeef; text-decoration: none;" target="_blank">you burst into tears</a>or start snapping at everyone who comes within 10 feet of your cubicle.</div>
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But, that's probably not going to inspire much confidence in the hiring manager. So, consider how you can rephrase in an honest but more positive way by <a href="https://www.themuse.com/advice/3-ways-to-answer-whats-your-biggest-weakness" style="color: #00aeef; text-decoration: none;" target="_blank">focusing on how you are working to improve</a> in that particular area.</div>
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<em>"When I face a stressful situation, there are times when I let the pressure get to me. However, I've realized that what really helps is breaking down tasks into more manageable pieces and focusing on just one portion at a time. I've found that when I approach a stressful situation that way, I'm able to complete the task more efficiently and with a level head."</em></div>
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3. Ask more questions</h3>
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When you assume you know exactly what the interviewer is looking for, you can box yourself in to the thinking that right answer is a black or white issue. However, by asking a few clarifying questions, you can speak honestly while still positioning yourself in a good light.</div>
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Consider the example of the open-concept workspace. Assuming you don't want to work alone <em>all</em> the time, you could answer the question with, "I enjoy collaborating with my co-workers, but when I really need to focus, I prefer to work independently, in a quiet area. I see you have a pretty open office here — are there any quiet spaces employees can go to <a href="https://www.themuse.com/advice/6-apps-perfect-for-people-who-are-easily-distracted-aka-anyone-in-an-open-office" style="color: #00aeef; text-decoration: none;" target="_blank">get away from distractions</a>?"</div>
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You're being completely honest, while showing your flexibility — and most importantly, you're digging in to figure out if the role is truly right for you. Because just as the company is evaluating you, you're also evaluating the business and the open position. For your future career satisfaction, it's important to avoid just aiming to please, but to dig in to figure out of the role is actually a good fit for you. Which brings me to:</div>
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4. Know your deal breakers</h3>
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In the end, you have to know what's truly a deal breaker for you and let that be your guide, rather than focusing on how to <a href="https://www.themuse.com/advice/heres-the-surprising-reason-you-keep-landing-jobs-you-dont-love" style="color: #00aeef; text-decoration: none;" target="_blank">answer the question in a way that appeals to the interviewer</a>.</div>
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For instance, if you want a role that requires absolutely no contact with customers, then an interviewer asking, "How do you handle angry customer calls?" is likely a sign that you won't be a good fit for the position.</div>
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On the other hand, maybe you don't handle stress well — but it's something you're working on, and you know that most challenging, career-advancing positions are going to <a href="https://www.themuse.com/advice/yes-stress-actually-can-be-healthy-for-you" style="color: #00aeef; text-decoration: none;" target="_blank">encompass some level of stress</a>. In that situation, it may not be a complete deal breaker, and would be worth it to formulate an answer that is both honest and appealing to your interviewer.</div>
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Of course you want your interview answers to be music to the hiring manager's ears. But you also don't want that to get in the way of landing a job you love. Strike the right balance — while still being honest — and you'll be on track for a career that's a perfect fit for you.</div>
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