In a move likely to fuel speculation about the popularity, or lack thereof, of the Apple Watch, Apple has decided to test out a discount bundle involving the smartwatch.
The bundle, currently limited to select stores, offers a $50 discount on an Apple Watch Sport or Apple Watch when a customer buys a new iPhone.
Apple's mostly under-the-radar deal was highlighted by MacRumors on Friday. According to the site, the deal is only available at certain brick-and-mortar Apple stores in California (San Francisco, Burlingame, Chestnut Street, Corte Madera, Stonestown and Hillsdale) and Massachusetts (Boylston Street, Burlington, CambridgeSide and Chestnut Hill).
And no, the Apple Watch Edition and Apple Watch Hermès are not part of this promotion.
It should also be noted that both items must be purchased together, during a single transaction. The site also confirmed that the promotion is not available online and is only running until November 15.
Apple isn't known for offering many special discounts on its products. In fact, longtime Apple users are accustomed to paying a premium for Apple products over competing brands. Therefore, the discounted Apple Watch, no matter how limited the availability, is bound to raise a few eyebrows.
And while Apple just released its earnings report, it did not reveal per unit sales for the Apple Watch. The company also just started selling the device at Target, not the kind of high-end, fashionable branding the Apple Watch enjoyed at launch.
With all that in mind, once word of this limited discount deal spreads, expect more chatter (legitimate or not) about how sales of the Apple Watch may not be living up to the success of the company's other mobile products. In the meantime, hey, there's a discount deal on the Apple Watch!
Have something to add to this story? Share it in the comments.
Post a Comment